Pro golf tournament
Ballantine’s Championship, European Tour (2008~2013)The first and only European Tour tournament in Korea (No. 1 prize money)
The prestigious international golf tournament with many world top rankers participated has offered the highest prize money and secured the best media exposure in Korea, which led to effective branding of the premium scotch whisky and high class sports
Asia - Pacific Amateur Championships, Amateur Golf Tournament by APGC, the Masters, The R&A (2016)The Largest Amateur Golf Championship held by Augusta National and The R&A
PR Agency for the Asia-Pacific Amateur Championship held by Augusta National and The R&A to promote golf in the region Planned and operated media management, advertisements, pre-event promotion and trophy tour.
KUMHO TIRES Ladies Open, KLPGA (2013~present)Co-sanctioned by Korea and China at Weihaipoint Hotel & Golf Resort, Shandong, China
60 players from Korea and China participated in this tournament. This is successful case of KLPGA tournament which is operated in China, and sportizen will operate more tournament in china successfully
S-OIL Champions Invitational, KLPGA (2011~present)Almost KLPGA major tournament class with differentiated concept like Olympic Torch, and unique awards ceremony
S-OIL Champions Invitational is held in Jejudo for 7 years in a row. Players, gallery and media are interested in color marketing, GOODOIL character, opening ceremony with Olympic torch and unique awards ceremony
Nexen-Saint Nine Masters, KLPGA (2013~present)Imprint Nexen Tires and Nexen Saint Nine Golf Ball Brand on Golf Fans
KLPGA Tournament that operated in Busan/Gyeongsangnam-do area, makes Nexen Tires and Saint Nine as the familiar brand to thousands of galleries and viewers. Maximized the brand identity by Nexen Tires branded cart, product embodied signature hole
Chosunilbo-Posco Championship (2013~2015)KLPGA’s final tournament determining money leader
Season’s final tournament that is differentiated from other tournaments determining KLPGA’s money leader, Player of the Year, and Rookie of the Year. Plus, the Trophy, crafted very first in KLPGA Tour by Tiffany Co., was presented to the winner indicating the best honor and the prestige
Nefs Masterpiece, KLPGA (2009~2013)The first golf tournament engraving the art concept
It is introducing new trials of art display on course, Art Marking Ball, transparent advertising boards, and stylishly branding the title sponsor’s products such as Winner’s Kitchen, cutting board-concept quite board
KDB Daewoo Securities Classic (2010~2012, 2014~Present)A decisive tournament in the second half of KLPGA tour in which players ranked with top prize money and highly active players in LPGA all participate.
The tournament attracted media’s attention as it was a competition among KLPGA players (Top 4 prize money winners in 2014) and highly active LPGA players. It marked a watershed in the second half year and accentuated the identity of KDB Daewoo Securities at the same time
Hitejinro Championship, KLPGA (2011,2012)One of 4 major tournaments in KLPGA Tour
It is keen to develop as a major golf tournament in terms of course condition (differentiated course setting such as the Drivable Par 4), and golf gallery culture (gallery etiquette video clip, fan towel, etc), and set up the course with unique and smart product branding of title sponsor
ADT CAPS Championship, KLPGA (2005~Present)The season-ending KLPGA Tour event deciding the prize money winner in the year
It applied the eve festival for pro-am tournament and the former champion prestige program for the first time in Korean golf tournaments, and led the trend in golf marketing with impressive branding in the signature hole of title sponsor
ISU GROUP KLPGA Championship, Pro Golf Tournament, KLPGA (2015~Present)
A major tournament which has been held since the start of KLPGA in 1978. A dream stage which Myung-Hyun Han, Ok-hee Ku, Woo-Soon Ko, Mi-Hyun Kim, Na-yeon Choi, Jiyai Shin and other top class golf players of KLPGA have played in.
SK Telecom Open, KPGA/One Asia (2011)Asia’s no.1 and KPGA Tour’s major golf tournament, SK Telecom Open, representing Korean living legend, KJ Choi
The KPGA/One Asia co-sanctioned event is an international tournament being aired to over 40 countries on live. With the change of venue in 2011, SK Telecom Open has strategically been promoted as the only major golf tournament in Jeju Island and co-worked with local government smoothly
VIP Golf Event - BMW, SHINSEGAE Trinity, Tiffany, Samsung Securities, Nike Golf, Prudential, OMEGA
Established bespoke VIP golf events and effective hospitality & operation system for client’s marketing needs
Golf Brand Marketing & Consulting
Brand Promotion Event - Nike Golf
Planned and operated VIP marketing & promotion with world top-ranking golfers such as Tiger Woods and Michelle Wie. Developed and ran special programs such as golf clinic, junior mentoring, etc
New Product Launching Event – Acushnet, XXIO
Planned and operated the launching event that matches the new product marketing strategy along with the concept of ‘Product Display-Presentation-Purchase’
NEXEN Golf Ball Total Marketing & Consulting (2003~2008)
Marketing strategy establishment based on market analysis and consulting of golf equipment industry – product naming, BI development, total brand marketing including advertising, package program, event promotion, junior golf tournament, etc
Professional Baseball Marketing
GM KOREA Chevrolet Sports Marketing (2010~present)Exclusive agency for GM KOREA Chevrolet’s sports marketing (pro baseball)
Provided GM KOREA Chevrolet the core platform to enter and settle in the Korean market through developing sports marketing items on/off-line – integrated and effective affiliation of pro baseball asset, outdoor car display, internet advertising, etc
HITEJINRO Sports Marketing (2010~Present)Planning and operating baseball marketing for HITEJINRO
Promoted various sponsorships(advertisements and promotions) in order to create the image of ‘SPORTS MATE’ which HITE pursues as company’s philosophy, and hosted “Hite Ball Championship” which resulted in opening a new era of amateur baseball leagues
HERBALIFE, ADT CAPS , FedEx Sports Marketing (2008~Present)Planning and operating pro baseball sponsorship by corporate marketing purpose
Maximized the sponsorship benefit by developing the asset in pro baseball and offering customized advertisements & promotions such as commencement ball ceremony, sponsor day, cheerleader naming, etc
Major League Baseball Marketing
NEXEN TIRE (2013~2014)
Raising brand awareness by Major League Stadium’s home plate rolling board, outfield fence, and electronic scoreboard advertising
Event Match Baseball Marketing
Korea-Japan Pro Baseball Legend Match 2012 (2012)The first time Korea-Japan Pro Baseball Legend Event Match in Korea.
Recorded 3.6% ratings which is three times over the average ratings of Korea Baseball. Sponsorship evaluated as maximized corporate PR by Korea baseball development Programs-youth baseball clinic, baseball development fund raising, autograph event, and promotion
HOPE+ Charity Baseball Match (2012)Pro Baseball Event Match, The First Charity Baseball Match Event in Korea.
Active Players and the pursuit of public benefit drew media and public attention. Maximize the sponsorship benefit such as corporate PR and CRS
hiteball Championship (2011~2013)
The first amateur baseball championship integrated 2nd and 3rd tier in Korea. Legendary players chosen as the publicity model. Maximized sponsorship by region related sales promotion
Football Club Acquisition & Partnership
A.F.C. Tubize Partnership (2014~Present)Acquisition and partnership contract with European professional football team
Signed acquisition and partnership contract with Beligan professional football team A.F.C. Tubize to set foundation for domestic junior players and development of Korean football
A.F.C. Tubize Korea Tour, Event Management, Marketing Planning, Promotion (2016)Planning and operating CSR program of A.F.C. Tubize & off-season training
Held Korea Tour to build friendship through football between Korean and Belgium. Fully planned and executed training session and practice matches. Participated in various CSR activities for kids and families.
Asan Futsal Festival, Event Management, Marketing Planning, Promotion (2016)Asan Futsal Festival with Chungchun FC
The event was held for children living in Asan to experience football and to further promote and develop its youth football. Planned and operated Futsal festival for adults and held Chungchun FC youth football clinic.
TV Program Directing
Cheongchun FC Hungry Eleven, TV Program Directing & Sponsorship (2015)Planning and managing the sponsorship of KBS 2TV program 'Cheongchun FC Hungry Eleven'
A TV program featuring the beautiful challenge of young players in their twenties pursuing their dream through difficulties. Planning of ‘Cheongchun FC Hungry Eleven’ and arranging the overseas training and matches with Korean professional teams. Managing program sponsorships for the production of the program(Allianz, New Balance).
K League Promotion
Hyundai Oilbank Football Love Bonus Card (2013~Present)Hyundai Oilbank Football Love Bonus Card Marketing / Promotion
Fully operated marketing and promotional works for Football Love Bonus Card, which was started by Hyundai Oilbank and K-League to sponsor K-League together
Seoul E-Land FC Food & Beverage Business, K-League Football Club Business (2015)Operation of Food & Beverage business in the home stadium of Seoul E-land FC
Operation of Food & Beverage business during home matches of Seoul E-land FC, a K-league Challenge team(selecting participating companies and planning promotion).
McDonald’s Sports Marketing, PR Retainer (2016)Planning and operating McDonald's Football Clinic and Olympic marketing
Overseeing McDonald’s Football Clinic and professional club investment. As an official sponsor of Rio/Pyeongchang Olympic, overall planning & operating Olympic related marketing activities.
Global Sports Marketing
GM KOREA Chevrolet Sports Marketing, Manchester United Sponsorship Campaign (2016~Present)Exclusive agency for GM Korea Chevrolet's sports marketing (Football)
Planned and executed Manchester United sponsorship by connecting GM Korea Chevrolet to local.
Samsung Chelsea FC Youth Football Camp (2012)
Project ‘CSR football training Program’ that carried out in 8 countries of 3 continents through sponsored ‘Samsung’, main business partner of club, and youth football program of Chelsea FC
Korean Player Transfer
International showcase for Korean players (first time in Korea), Friendly-match with Italian & Swiss football clubs (AC Chievo Verona, Vicenza Calcio, Lugano) to create opportunities for Korean players to appeal to European scouters In-sung Kim (transferred to European league from National League for the first time), Ju-tae Yoon (Bundesliga 2nd tier league), Byung-oh Kim (no. 1 team in Romania), Dae-won Bae (J2 League)
Property & Team Consultin
Consulting for the revitalization of Seoul World Cup Stadium (2003), Team Foundation Consulting for Daegu FC (2001~2004), Football Center Project Consulting for Jangheung-gun (2004)
Global Tennis Events
Roland-Garros In Seoul, French Open Marketing, with Federation Français de Tennis (2016)First Marketing Event of 'Roland-Garros' French Open in Korea
Mega tennis event to allow junior elite players and the general public to experience the French Open through the Rendez-vous à Roland-Garros Junior Wildcards Competition and Roland-Garros in the City.
Junior Tennis Tournament
Head Cup Indoor Tennis Championship (2012~present)Junior tennis tournament with national top-ranking junior players (the highest prize money)
The tournament with the slogan of ‘Going to Wimbledon’ is to reinvigorate the depressed Korean tennis market and foster Korean tennis prospects that grow to win the Wimbledon for the first time as an Asian
Winter Sports Event
2012 Phoenix Park Cup FIS Freestyle Ski
The First tournament operated at Olympic official stadium Pheonix Park after attract 2018 PyeongChang 2018 Winter Olympic. Especially freestyle halfpipe games are hosted the first time in Asia as official International Ski Federation(FIS) Tournament
2009 Hyundai Motors Winter Series
Contracted title sponsorship for existed three tournaments(President cup, Championship series etc.) of Korea Ski Association, and developed the tournament as Korea Winter Series. Consulting, marketing, and operated the contents of Korea Ski Association
2006 JISAN Freestyle FIS World Cup
Jisan Freestyle FIS World Cup is the first freestyle mogul ski World Cup in Korea. Participated 108 players from 13 countries
Kinder+Sports Ski School, Sports CSR Project (2016)Management and operation of Kinder + Sports Ski School program
Management and operation of the Kinder+Sports Ski School program as part of the global CSR activity of the Italian confectioner Ferrero Group Asia Ltd. Korea, in alliance with Konjiam resort.
Facility Consulting & Business Development
Jisan Forest Resort, Yongpyong Resort
Facility marketing & consulting for Jisan Resort and Yongpyung Resort over 10 years Developed new profit-creating projects such as the integrated season ticket among ski resorts and sponsorship program for corporate and federations.
Team Management(2004 ~ 2007)
- Foundation consulting and management for ‘Team NEXEN’ which is the first Professional Snowboard Team in Korea
KSA Sponsorship by HEAD(2008 ~ 2010)
HEAD(FnC Kolon)‘s 3 years sponsorship with Korea Ski Association’s Snowboard and Freestyle Event
Motor Sports Marketing
F1 Korean Grand Prix, Super GT, CHEVROLET Motor Sports
Frontier of Korean Motor Sports – official PR & marketing agency for F1 Korea Grand Prix, marketing partner of Super GT Korea, agency for CHEVROLET Motor Sports
2013 Chevrolet Motor Sports Marketing (2013~Present)
Chevrolet Team Management
2013 Chevrolet Motor Sports Marketing (2013~Present)
2013 CJ Hellovision SUPERRACE Championship - Chevrolet PR/Promotion Planning / Operating
2013 Lamborghini Blancpain Super Trofeo Asia Series
Team Korea Sponsorship Sales Partner
2011 & 2012 F1 Korea Grand Prix PR & Marketing (Sponsorship & Sales Agency)HITEJINRO
Made contract of 2011 ~ 2012 Korea Grand Prix the only beer supplying company and the promotion partner contract
2011 & 2012 F1 Korea Grand Prix PR & Marketing (Sponsorship & Sales Agency)Samsung Securities & GENII CAPITAL
- 2011 Samsung Securities VIP Invitation of F1 Korea Grand Prix Tour Planning & Operating
- 2012 GENII CAPTAL VIP Invitation of F1 Korea Grand Prix Tour Planning & Operating
2011 & 2012 F1 Korea Grand Prix PR & Marketing (Sponsorship & Sales Agency)2013 F1 Korea Grand Prix Grand Launching Show Planning & Operating
2011 & 2012 F1 Korea Grand Prix PR & Marketing (Sponsorship & Sales Agency)2011 & 2012 F1 Korea Grand Prix D-100 Event Planning & Operating
The 3rd EABA Championship for Men
It is an International tournament in eighteen years after 1995 FIBA Asia Championship, Seven countries including Korea, China, and Japan fought fiercely against each other on the Incheon Samsan Gymnasium in May 2013
Sponsorship Measurement & Evaluation
KCC Professional Basketball Title Sponsorship Securing (2005/2006)
The title sponsorship sales, media exposure monitoring & analysis, fan research & analysis
Cycle Event: Samchuly Circuit 90Hosting a bike race among professional players and affinity groups for the first time in Korea
A cycle event held at Youngjongdo BMW Driving Center. Hosted a race among elites (national cycle players) and affinity groups at 2.5 km driving circuit for the first time in Korea
BMW 3 Series Ambassador Cycle player Jang Sun-jae (2012)Jang Sun-jae, the national team member of London olympic, was named an ambassador for BMW
BMW named Jang Sun-jae, the national team member of London Olympic member and triple gold medalist of Asian Games, as an ambassador for one years, because he is well matched BMW 3 Series slogan ‘Joy Win’
Omega, Tissot PR Retainer, Olympic Games, Asian Games (2012~Present)Marketing for OMEGA & TISSOT, the Official Timekeeper of the Olympic Games and Asian Games
Management and operation of sports marketing for official timekeepers of the Olympic Games and Asian Games.
Athlete Performance Solution _ XION, Performance Training Project (2016~Present)New way to refine athletes’ core values through professional performance training & rehabilitation in Korea
Neuro-muscular training modalities individualized for each sport and each athlete based on sports-biology approach and evidence data.